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One of the many Jason Foxes. Content designer at Chime. jason-fox.net

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TL;DR: It’s a case study.

I’ve had a lot of content jobs over the last 10 years. More jobs than years. And for each job I’ve landed, I’ve submitted approximately 10,000 applications. I’m no math expert, but that’s a lot of applications.

The bulk of those applications get a standard…


The following post was originally published in the December issue of the GrowthDesigners.co newsletter. Subscribe here.

There’s a bone-chillingly odd video on YouTube called What am I? What am I? In it, a young boy blows out his birthday candles and wishes for his stuffed dolls to come to life…


The world will forever scrutinize your errors and their messages

Error messages are written on ever-changing ground. They’re one of the most common requests for writers. And they require constant communication across disciplines and product areas. …


How to design content that helps people adopt products

Samuel Hulick says that “user onboarding is the process of radically increasing the likelihood that new users become successful when adopting your product.”

That’s the essence of onboarding. And over the last several months, I’ve been exploring the process part of Hulick’s definition. …


Point of view in conversational interfaces.

Our world is full of things. People, wild animals, chairs, Florida man.

When we observe and interact with all of these things, we’re able to judge our position relative to them and their positions relative to each other. We’re able to establish our point of view.

An illustration of a person staring at another person staring at a robot. White lines indicate lines of sight.

Living with no point…


Writing apocalyptic fiction before work, every day

Photo by Sean Mungur on Unsplash

I was on my honeymoon when I decided to write a novel about the apocalypse. I’d always wanted to write something novel-length but doubted I could. As we drove along on our road trip, ideas on structure, character, and plot kept bubbling up. It felt right. And I spent many…


Microcopy’s role in UX upsells.

Imagine that you’re hanging out with Bob Ross.

And Bob Ross tells you, “Hey friend, mind fetching a new tube of my favorite hue of blue? It’s behind the door with the ‘Blue Paint’ sign.”

So you stride toward the “Blue Paint” room, eager to learn what you might create…


Writing microcopy for destructive actions.

One of the marvelous things about UX writing is that you’ll inevitably write yourself into some torturous and impossible-to-fathom linguistic corners.

One day, your mind boggles over whether to hyphenate or not hyphenate a lesser-known phrase. …


I went to a 5-day UX training and all I got was my mind blown.

Baymard UX Training in Copenhagen. January, 2018.

I recently started working as a UX Research Analyst and Writer at The Baymard Institute, an independent usability research group that conducts large-scale research studies and publishes the results as articles, reports, and benchmark databases.


Lessons learned from when words suddenly don’t make sense

For me, listening either comes easily or it doesn’t come at all. And the context doesn’t seem to matter. I could be meeting someone interesting for coffee, trying to sell an idea or service over the phone, or talking to one of my best friends about a topic that I’m…

Jason Fox

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