You don’t need a voice & tone style guide

uh oh…

Simple and clear fun with boldly authentic friends!

If you have to tell your writer to omit needless words, not lie, or to be “badass, baby,” then you need a new writer.

Failure to grok voice & tone

Skip the style guide and proceed directly to Strunk & White

Back to basics

“We use the Associated Press Stylebook with the following 7 exceptions.”

One of the many Jason Foxes. Content designer with Atlassian.

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